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Nielsen Numbers for Period Ending February 20, 2010 Released
Thursday, March 18th, 2010 by tamara
For the 4-week period ending 02/20/10, OJ retail revenues are down by 6.8%. Gallon sales and average prices are down 3.3% and 3.7% respectively; contributing to the decline in retail revenue. Season-to-date revenues are off 4.0% with a 2.6% increase in volume. Wal-Mart share of total gallon sales is 20.7% for this 4-week period.
NFC prices are at $6.45 per gallon, down 2.7% from last year. Gallon volume is down 0.9% from last year. NFC prices are down $0.15 and $0.32 per gallon from the same period last year for $2MM grocery and Wal-Mart, respectively.
RECON prices are at $4.39 per gallon, a 6.7% decrease from last year. RECON volume is down 6.7% from last year and RECON gallon sales continue to be below NFC movement. The price gap between NFC and RECON remains wide. Today the gap is $2.06 per gallon.
Four-week gallon sales in $2MM grocery are down 2.7% with a price decrease of 3.82%. Gallon sales in Wal-Mart are down 6.3%. NFC prices were down 5.1% in Wal-Mart during this same time period. NFC prices in Wal-Mart are $0.58 lower than those found in $2MM grocery; while RECON prices are $0.25 higher than those found in $2MM grocery. Four-week revenues in Wal-mart are down 10.4% and season-to-date revenues are down 2.2% from last year.
Four-week gallon sales of OJ drinks are up 8.5% with a price increase of 9.7% from last year, revenues are up 19.0%. OJ drinks with over 39.9% OJ contents increased 74.5% with a price increase of 0.3% from last year; revenues are up by 75.0%. OJ drinks with less than 40% OJ contents decreased 3.9% with a price increase of 0.2% and revenues decreasing by 3.7%.
Four-week lowest communicated prices for OJ are down 2.0%; temporary price reduction activities are down 1.0%; feature ads with displays are up 7.0%; displays without feature ads are up 10.91%; feature ads without displays are down 1.0%.
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